![]() ![]() The competition succeeded in boosting their following. This approach was great for brand awareness for Hirst. In fact, there was such a massive spike in engagement the post made it onto the explore page for Stranger Things.īetween 27th June and 30th June, they reached 895 new accounts, a 1,400% increase from the previous week, had 152 profile visits, and gained 166 new followers amassing a mammoth 4,000% increase overall. ![]() The competition did incredibly well and generated 209 entries on the above Instagram post alone. They asked entrants to follow and comment on the post to enter. This guide received a lot of engagement from their other social media platforms (Instagram was the least followed platform at the time), so they decided to see how a Stranger Things-themed giveaway would perform. These pairings were featured as a blog on the website, full of product links to make it easy for people to buy. The team selected various products from Hirst’s site that matched an 80s aesthetic and paired them with individual characters from the series. The design, content, and PR team worked together to jump on the trend while it was still trending. The CampaignĮarlier this June, just before Season 4 of Stranger Things dropped, the savvy agency noticed caught a glimpse of low-hanging fruit in the form of a sharp spike in searches for 80s-inspired footwear. In this blog, we’ll take a look at how to run an instagram giveaway and explore how Tao Digital Marketing generated over 700 email newsletter signups for Hirst Footwear in only six posts on Instagram. Entice prospects with something they actually want. Having an email database full of hundreds of potential customers’ emails is every social media marketer’s dream, but how do you achieve this and get people to sign up to be marketed to-willingly? How To Run An Instagram Giveaway For Email Signups ![]()
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